Google and Yahoo are at it again... for all you the email marketing world to just deal with. Starting early 2024 (aka it's already happening), they're cranking up the heat with tougher rules for anyone trying to slide into your email DMs. We're talking about an aggressive demand for DMARC policies on your domains.
No more Mr. Nice Guy. They want you locked, loaded, and fully authenticated with DMARC, SPF, and DKIM before you even think about pressing send. Got all those acronyms? lol, even as a professional here....those took me a second.
What the heck do those acronyms even mean??
SPF (Sender Policy Framework): SPF is a security check that verifies if an email is sent from an approved server for the domain it claims to be from.
DKIM (DomainKeys Identified Mail): DKIM adds a digital signature to an email, ensuring it hasn't been altered during its journey.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): DMARC uses SPF and DKIM results to decide what to do with emails that fail these checks, and reports back on these actions.
Even though DMARC only asks for an aligned pass with SPF or DKIM, the old wisdom says to go in with both barrels blazing. This strategy is about covering all bases, ensuring that even if one method fails, you've got a backup plan.
Not sure if your SPF and DKIM are in lockstep? Shoot us a msg and we'll help you through this process!
This isn't just about following rules; it's about dominating the inbox. Google and Yahoo are setting the stage for a showdown, and only the best-prepared will survive. Gear up, get aligned, and don't mess up your email marketing!
